Welcome to Hill Country Wellness Journey

New Braunfels’s Top Direct Primary Care Clinic

About Hill Country Wellness Journey

A Direct Primary Care Practice, Board Certified Family Medicine & Board Certified Preventive Medicine & Public Health Physician located in New Braunfels, TX

Welcome to Hill Country Wellness Journey, a direct primary care practice in New Braunfels, Texas. Our skilled and compassionate physician, Joel Massey, MD, cares for patients of all ages in a welcoming setting and via Telehealth.

Dr. Massey has multispecialty certifications and credentials in preventive medicine, family medicine, tropical medicine, travel health, HIV medicine, rural medicine, and public health.

His extensive experience and government service include active duty Air Force combat medicine in Afghanistan, missionary medicine on five continents, and a prestigious Epidemic Intelligence Service fellowship at the Centers for Disease Control and Prevention in Atlanta, Georgia.

Dr. Massey has served as a regional medical director for the Texas Department of Public Health across 49 North Texas counties. He provides community service through Walk with a Doc, a fun walking program for people interested in taking literal steps toward a healthier lifestyle.

Hill Country Wellness Journey uses an evidence-based approach and empathetic openness to heal the body and mind while lowering the risk of illness and disease.

Our practice provides accessible, personalized, and supportive care. We prioritize time with our doctor, proactive health planning, and patient empowerment without rushed appointments or insurance company restrictions.

At Hill Country Wellness Journey, our patients pay a flat membership fee each month for unrestricted access to Dr. Massey through a direct primary care model. There are no copays, surprise bills, deductibles, or obstacles to exceptional health care.

Hill Country Wellness Journey memberships cover all preventive, routine, and primary care services. From ongoing chronic disease management to annual wellness visits and same-day acute care appointments, we design our care around trust and accessibility.

Dr. Massey offers predictable pricing and close doctor-patient relationships, empowering our patients to control their health journeys.

From children and adolescents to seniors, we offer compassionate and patient-centered care. Hill Country Wellness Journey specializes in innovative Creyos neurocognitive evaluations, dementia testing for seniors, and attention-deficit disorder (ADD) testing, as well as pharmacogenomic testing for psychoactive medication.

We're also skilled in infectious disease diagnosis and treatment, diabetic neuropathy care, and medical weight management.

Our primary care experts warmly welcome new and existing patients to Hill Country Wellness Journey. Schedule an in-person or telehealth evaluation with Dr. Massey by calling our office or using the online booking feature today.

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Insurance

We accept most major insurance providers. Please contact us for additional information.

Top Benefits of Direct Primary Care

Affordable and Transparent Pricing

Members pay a predictable monthly fee with no hidden costs, copays, deductibles, or surprise medical bills. This transparency helps families budget with confidence and reduces the financial stress commonly tied to health care.

Unlimited Access to Your Doctor

Health care shouldn’t feel rushed. With DPC, you can schedule same-day or next-day appointments, enjoy longer visits, and communicate directly with your doctor via text, phone, or video. When you need care, you get it—without delay.

Patient-Centered Care

Longer appointment times mean you’re never just a number. Your provider listens carefully, asks questions, and works with you to create a personalized plan that honors your needs and goals.

No Insurance Hassles

By stepping outside the traditional insurance model, DPC eliminates red tape. That means no prior authorizations, no billing confusion, and no third-party interference. Just a straightforward, patient-first approach to health care.

Preventive and Proactive Care

Our focus is always on prevention. By getting to know you and seeing you regularly, we can identify risks early, help you improve your lifestyle habits, and guide you toward lasting wellness.

Lower Overall Healthcare Costs

DPC dramatically reduces unnecessary urgent care and ER visits because you always have easy access to your doctor. This approach leads to better long-term outcomes and significantly lower overall medical expenses.

Primary Care for the Whole Family

From infants to seniors, we provide comprehensive, compassionate care for every generation. Children get attentive pediatric visits, teens receive guidance on growing bodies and mental health, adults benefit from preventive screenings and chronic care, and seniors receive thoughtful support for aging and longevity. All New Braunfels families deserve a healthcare home they can trust—and we’re honored to serve that role.

Start Your Membership Today.

Your health journey deserves a partner who listens, understands, and walks with you every step of the way. Hill Country Wellness Journey offers a membership model designed to simplify health care, strengthen relationships, and support long-term wellness.

Join the top direct primary care clinic in New Braunfels and experience health care the way it was meant to be: personal, proactive, and empowering.

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What Our Patients Are Saying

"I cannot say enough wonderful things about Dr. Massey (primary care physician). He is truly outstanding — kind, honest, caring, and always takes the time to listen without making you feel rushed. I appreciate how focused and informative he is during every visit, making sure all questions are answered and concerns are addressed thoroughly. His supportive and compassionate approach makes a huge difference and brings a level of comfort that is hard to find in healthcare. I feel heard, respected, and genuinely cared for. I am incredibly grateful to have such an exceptional physician and I highly recommend him to anyone looking for a doctor who truly cares about their patients."

- Tania Fey

"Dr. Massey was extremely professional and thorough during my visit. He took the time to do a full examination and even addressed other concerns I had instead of rushing through the appointment. I was especially impressed that he helped me find affordable prices for my ultrasound and medication. I’ve honestly never experienced healthcare where a doctor spent that much time listening and helping me. Truly one of the best medical experiences I’ve had. Highly recommend Dr. Massey!"

- Jenieve Mendiola

"Dr. Massey is fantastic. He is patient and sits down to hear all your concerns. He is passionate about making you feel better. He had helped me with my diagnosis for the VA. I highly recommend him as a primary care provider"

- Jacob Perez

"I was referred to Dr. Massey through my insurance and I contacted the office and spoke with him. He was very attentive and genuine. Made me feel very comfortable, even before my first visit. My first visit was an amazing experience. Dr. Massey listened to my concerns and put things into action right away regarding my health and wellness journey. I'm looking forward to future visits with my new PCP!!!! Thank you! 🙏😊"

- Kali Mathieu

"I feel like Dr. Massey has given me my life back. When I visited him the first time at HCWJ, he said he’d take me on as a project. No doctor for 10 years gave me much help. I was told to lose weight or it was all in my head. I had had back pain, but 3 previous MRIs didn’t show a problem. Dr. Massey had the wisdom to send me for an MRI of my brain. By this time, I could hardly walk more than 20 feet. The MRI finally gave us a diagnosis, and as Dr. Massey told me, “It was all in my head.” I have Normal Pressure Hydrocephalus. I am now a month post surgery (vp shunt placement) and I can walk faster and longer than I could in years! As other have said, Dr. Massey really listens to you and doesn’t stop until he figures things out. My husband is now a patient too."

- Shelley

"Dr. Massey is awesome! First doctor in years that has taken the time to listen to me instead of herding patients through like cattle. And all my communication has been directly with Dr. Massey not a PA or a nurse."

- Cory Johnson

"My husband and I joined HCWJ in April. We were tired of having to wait weeks to see our doctor or having to use urgent care more than our primary care provider because appointments weren’t available. Dr. Massey provides amazing personalized care. He is kind, caring and truly listens. He spends the time necessary and never makes us feel rushed. He personally answers all of our calls and texts. Our grandchildren go to him as well and he is also great with kids. We highly recommend Dr. Massey!"

- Julie W

"My husband and myself met Dr. Massey over two years ago and we are so happy with the level of care that he provides. I’ve never been with a Dr that gives you the time and effort that you really deserve from the industry. If you’re unhappy with your current care provider, don’t worry, you can easily sign up with Dr. Massey and get the care that you deserve."

- Meredyth Tegler

"Hill Country Wellness Journey is the greatest thing since sliced bread. I cannot tell you how great it is to finally be able to get a hold of your doctor and actually talk to him. I actually have his cell phone number. No more dealing with a receptionist who acts like they are doing you a favor by giving you an appointment 2 months out. Appointments are usually same day or next day. It’s unbelievable. And the visits. WOW. You actually get to spend more than 5 minutes with the Doctor. My visits are 30-45 minutes long and he actually listens to you and genuinely cares. Cause he has time to care. This is how health care should be. Dr Joel Massey. Thank you sir. You are a superb Doctor who cared enough to make the change to better care for your patients."

- Kevin Rowcliffe

"So glad I found Dr Massey! He is a amazing doctor! He takes time to listen to all of my issues. My whole family now goes to him. I am a nurse and recommend him 100%."

- Diana Simons